Perceived product creativity and mental contrasting: Desired future on consumers’ product replacement decisions

Consumers often imagine what it would be like to own a new product. Does engaging in such thoughts on desired future impact consumers’ purchase intentions, and if so, what is the underlying process? This study sets out to investigate the posed questions by assessing self‐regulatory strategies consumers employ upon pondering on a desired future. Based on Oettingen’s fantasy realization model, the authors take a comparative approach of two modes on desired future—mental contrasting and indulging—en route to purchase intentions. In mental contrasting, an individual juxtaposes a desired future with his/her present reality, whereas, indulging is simply envisioning a desired future. Contingent upon the perceived likelihood of fantasy realization, consumers in the mental‐contrasting condition adjust their level—that is, high (low) for high (low) feasibility case—in goal commitment as well as in energization to achieve the desired future. In contrast, consumers in the indulging condition engage in moderate level of goal commitment—irrespective of the likelihood of fantasy realization. In a series of experiments, this study scrutinizes the fantasy realization model in context of attribute alignability/nonalignability, uncertainty in attribute meaningfulness and novelty, technological and psychological obsolescence en route to affecting the consumers’ product purchase/upgrade intentions. Conceptually, this study is the first to adapt the fantasy realization model to the marketing context, and the authors provide managerial implications of their key findings.     

Do denominations of origin provide useful quality signals? The case of Bordeaux wines

This paper investigates whether the existing Denominations of Origin (DOs) provide useful quality signals for wine consumers. To test our conjecture that the large number of existing DOs is too many for the typical consumer, we investigate the patterns of co-movement among average monthly wholesale prices for red wines from the 11 main DOs in Bordeaux over 16 years, 1999–2014. Our results indicate that consumers substitute among these wines according to the similarity of semantic elements in the names of DOs on the labels, and not according to prices or terroir that could reflect intrinsic quality where the names as such cannot. This finding suggests that the current DOs are too numerous and complex to provide helpful quality signals to consumers. A substantial reduction of the number of DOs might be warranted to better address the broader informational issue in wine markets.     

一种改进的CPFSK信号频率估计方法

针对突发信号解调中多普勒频偏大的问题，提出了一种改进的连续相位移频键控信号(CPFSK)频率估计方法。首先接收信号平方运算使信号的调制指数加倍，再通过一次离散傅里叶变换(DFT)，用搜索信号平方谱谱峰的方法实现突发信号频率估计。仿真实验表明，在低信噪比条件下，该算法的频率估计精度比经典的相位差频率估计算法提高了20%；该算法与广泛用于高动态突发信号的频率插值估计算法相比，同道干扰信道下信干比改善可达4 dB，DFT长度缩短约1/3。     

凿井水下底卸式自动卸料吊桶

吊桶是立井井筒开凿时期提升矸石和运送材料及升降人员的主要容器,吊桶的卸矸目前多采用挂钩式或座钩式卸料方式;但是随着矿井的开凿深度不断延伸,在过透水层时,由于探放水不及时或涌出水比较大,超出了井筒的排水量,或者是由于冷冻井在解冻后,井筒的井筒质量不过关,各别井壁也会发生透水事故;这就会出现淹井事故,有时淹井深度达二三百米。对于处理这种淹井事故,往往只有一个办法,那就是用沙或混凝土对井筒回填;这就需要吊桶在下到几百米下的水底自动把料卸掉,但现在矿井常用的挂钩式吊桶和座钩式吊桶已经不能满足这个需要了。     

塔式起重机的扶墙与地梁设计探讨

本文分析了目前塔式起重机地梁设计与选用,扶墙设计与选用。根据塔式起重机设计原理,基础的连接进行了分析,使用结构力学知识指出了产生不同结果,最后通过验证了该设计的安全性。     

电机车架线自动断电系统在焦家金矿的研究与应用

本文分析了运用脉冲信号检测,触发矿山井下电机车架线供电控制,直到电机车驶离控制区或拉下架线集电弓后,主机延时断电的原理与应用,解决了矿山井下电机车架线运行时长距离,长时间带电的弊端。是消除事故隐患,减少和避免人身触电事故的有效措施。     

LIN总线维修技术特性

局域互联网络(LIN)是一类串行数据通信的网络通信线,LIN的应用大大减少了车辆电气线路的使用数量,降低了电气线路的故障发生率。本文主要从传输方式、信号特性方面介绍LIN总线特性及LIN总线诊断特性。     

退休老年人身体形态与力量素质相关关系的研究

近年来老年人的身体健康现状日益成为人们关注的焦点问题之一,为了对退休老年人的身体健康状况有进一步的了解,对58-68年龄段退休老年人进行身体形态和力量素质的测试。研究发现身高与握力（r=0.659）、体重和握力（r=0.655）均有显著相关性,且呈正相关趋势,身高与体重（r=-0.243）呈负相关。因此在适度原则下,应加强以力量素质为主的体育锻炼,其对于提高身体素质,增进健康有非常重要的意义。     

特细砂配制高流动性泵送C55预应力混凝土应用

本文通过试验分析特细砂粒径,不同材质的特细砂的基本物理材性,采用现代混凝土配合比设计理念,研究了特细砂混凝土配合比的设计原则。通过分析砂率含量、用水量、高效外加剂对特细砂高性能混凝土在工作性和力学性能上的影响,确定砂率含量的范围;通过对特细河砂和天然特细山砂混凝土性能的对比试验,结果表明细砂完全可以替代天然中粗砂配制高性能高强度、高流动性泵送混凝土。     

西部大开发对西部地区碳排放演变的影响

西部大开发后西部地区经济增长加快、人民生活水平提高，但产业结构、技术水平以及生态环境质量却并未表现出同等程度的改善或提升。采用30个样本省份1995—2011年的面板数据，运用双重差分法进行分析，结果发现：西部大开发在促进西部地区经济增长以及地区经济趋同的同时，也使得西部地区的碳排放（尤其是人均碳排放）与其他地区相比增长更快，与此同时，西部地区与碳排放相关的因素和条件（如产业结构、技术水平、市场化程度等）未得到显著改善。在既有的资源禀赋、发展阶段、产业结构以及经济发展方式下，西部大开发初期着力于固定资产投资和资源、能源开发，忽视教育事业、市场化改革、技术创新等软环境建设，导致西部地区在经济增长的同时碳排放相对增加。因此，在今后的西部大开发规划中，应当着力于转变经济发展方式，加强软环境建设，重视人力资本积累和技术创新，提升市场化水平，才能在发展地区经济的同时实现节能减排。